which brings me to my next stop with frank ahearn, the pharmacy. so, frank this is pretty innocuous, pediatric sall iine nasal mist. >> your credit card company knows you have a child, and the pharmacy has a record of you having a child. >> if i sent an e-mail, go get some gas, go to the pharmacy and pick something up, what can you learn about a person? >> you have been traced and tracked all along, consolidating is the big problem and scary part. >> a quick stop by the atm where my picture is taken and my bank records the transaction. and as i take off down the road, any number of traffic cameras record my route. frank, coming up to the toll booth here. what are we watching for? >> cameras, number one, taking pictures of your license plate. you have the pass, they have a record of where you are going. >> and where you came from. >> i finally arrive at the office. inside, i can hardly make a move that isn't recorded in some form. like most big companies, fox news used security cameras and warns us our online activity may be monitored, but it say pe

frank ahearn says something similar is happening with me kindle. i do more and more of my reading on it. books and daily papers, too. >> from what i understand some of the e readers are reporting back to the company how quickly i'm reading and words i'm highlighting and sentences and paragraphs i'm highlighting. >> you buy a book online and then find out wow, they have been tracking me. >> so i have already left a fair early substantial digital trail so far and barely even left the house. now, go out and run some errands and see what other bread crumbs we drop. punch in the customer loyalty numbers here. >> read the terms of is service and know what they do with that information? >> i didn't. >> that is a problem. >> turns out many of the terms of service agreements are a way to learn more about you as a consumer. >> these are opt-in relationships where you are saying this is my identity. here are is my name. here is my address. >> brian kennedy is the ceo of epsilon a leading data driven marketing services firm. they build pro files on consumers t