. >>> next on booktv, amy reading presents a history of economic cons in the united states, and specifically recounts the confidence game that left texas rancher j. frank norfleet penniless in 919. it's -- 1919. it's about 45 minutes. [applause] >> hello. thank you so much for coming. so, first, let's talk about the big con before i dive into reading from the book, um, because you need to know a little bit what happened to the main character, j. frank norfleet, before we get to the section that i'm going to read. so it's december 1919, j. frank norfleet is a texan rancher. he's 54 years old, in the prime of his life. he has made a bunch of money for himself, and he has made that money by huing to his principles which include doing business with a handshake with other honest, upright people. you can see where this is going. [laughter] he comes to dallas for a land deal, um, from the texas panhandle where he's from, and very quickly he is ensnared by a team of swindlers, five men, and they're headed by their ringleader, joseph fury. and they've done their region on him. they understand that, who norfleet is and exactly how to take him. um, and over a ser