a conversation with frank gehry. the wonderful walt disney concert hall. it is considered an iconic building. we are glad you have joined us. ♪ >> and by contributions to your pbs station from viewers like you. thank you. tavis: a building can transform a neighborhood and the city. one such building, the walt disney concert hall in downtown l.a., now celebrating 10 years. it helped to change the way the world looks at l.a. the world's most prestigious architecture awards. frank gehry, always a special honor for you to come talk to us. are you doing ok? does it feel like 10 years? me.ime is a blur for i do not even know where i am sometimes. tavis: they had a little surprise for you at disney hall recently. and theyook my words had some lady designer, a good one, put them on screens. naughty.he words were you would not save them in polite company. it was about how i work. somebody said, how do you do this stuff? it, but ie-create said, i build a model and i look at it and i hated and i make another model and i like it for a little bit. .nd then i make anoth

. >> we have frank gehry working on an interesting facebook object.n amazon project which are not too fond of. i thought it was also interesting that you really identify twitter as possibly the most interesting and important future of architecture. why? >> what twitter is doing as a work environment is really good but not in itself that different from google and a lot of the other companies there. they are designed loose, lively, pleasant, somewhat unstructured. thing that makes twitter significant is that they in an oldthree floors furniture mart, an old industrial warehouse towel -- tight building in downtown san francisco. it is very urban. silicon valley hate people outside of san francisco. that is an urban building and an urban place. a very different technology. >> the old silicon valley hated the city and what it represented. all the workers who were under 30 say they all want to live in the city. the do not want to live in the valley. a huge number of the starters -- start ups today are in the city, not in the valley. we are at the beginning

. >> what we have frank gehry working on a facebook project and we have an amazon project that you areof, i thought it was interesting that you looked at twitter as the most interesting and important future of architecture and technology. >> what twitter is doing as a work environment is really good, but not that different in itself. a lot of the other companies have designed loose, lively, pleasant somewhat unstructured work environments for themselves. the real thing that makes twitter significant is they took over three floors of an old furniture mart. it is an old industrial warehouse type building in downtown san francisco. >> it is urban. silicon valley hates people outside of san francisco. >> the old silicon valley hated the city and what it represented. all the workers who are under 30 all want to live in the city. they don't want to live in the valley. a huge number of the startups today are in the city and not in the valley. we are at the beginning of a seismic shift. >> that was paul goldberger. a that does it for this best of bloomberg west. you can watch bloomberg west mo