disney hall, designed by frank gehry, almost did not get built. rescued the project by putting up his own money and putting the squeeze on fellow plutocrats. >> it's really become the symbol of our city. >> and then there's his own museum, the broad. this is a rendering. it's still a parking lot, but it will eventually hold his $1.6 billion art collection. how much is this going to cost? something approaching $1 billion? >> more. >> more? >> more. >> we were interrupted by an angeleno driving by. >> eli, buy the dodgers. buy the dodgers! >> "eli, buy the dodgers." you could be the george steinbrenner of los angeles? >> oh, no, no, no. i've got enough on my plate, >> broad runs his philanthropic foundation like a for-profit business, not a charity. charity, he says, is just writing checks. he practices what he calls venture philanthropy. >> we don't give it away. we invest it, and we want a return. remember, i started work as a cpa, so that gave me fiscal discipline in everything i did in business, and i guess some of it carries over to philanthrop

was the main character of a performance piece created by claes oldenburg coosje van bruggen and frank gehry. like any art object, it has different levels of meaning. it represents tourism. in fact, the army kfe is always in the pocket of the traveler. but also it is the symbol le reality of t do of venice, the hizophrenia of venice, which is sn in the contrast between the past and the present, an invasion of modern materials into a very ancient city. the knife is truly ship. it traveled through the water of the canals of venice. so it becos the symbol of a city and represents, also the people visiting the city. it's a traveling object, and so as a traveling object, it becomes a nomad. so a work of art is a nomad going everywhere in cities as new york, paris venice, and los angeles. oldenburg's witty play with scale has been copied everywhere as here in soho, new york's fashionable art center of the eighties. we've reached the point where more people are exposed to art than ever before in history not only through books films, museums but from the everyday artifacts around them in their lives