. >> very famously, he had the frank gehry museum.8 million, and a recouped their money quickly. normally it takes a minute backty 150 just to get -- takes a municipality years to get back their money. art could turn to cities around if the city is struggling. it hasn't traditionally worked. tural projects have been transformative. not affect. in valencia, there was one that cost a billion dollars that immediately had construction problems. in rome, one cost over $15 million, and the museum faced a budget crisis. people thought the effect would help other places, but it didn't happen in valencia. >> it did happen in l.a. downtown l.a. is another example people look for. >> another frank gehry building. a lot of it had to do with the global downturn. a lot of the project happened in the last 10-15 years. this is a miniature version but as don't have to invest $100 million in a building. you can use funding for our to already had in your municipal plan. this company comes in with the anddex and infrastructure knows how to draw internati