frank keating of the american council of life insurers worries about life settlements, and what's called"stranger originated life insurance," or "stoli." that's when policies are taken out only to resell to investors. >> this is a system that corrupts life insurance, wrecks the white-hat image and the reality of the industry, and encourages people to buy a policy for short-term gain, but for long-term loss. you know, die as quickly as possible, you have a group of investors who can't wait for you to die, what a ghoulish business. >> reporter: but brueger says his business is no more ghoulish than life insurance companies selling annuities, and his industry doesn't condone stranger originated life insurance. he says the real problem insurers have is competition. >> the life settlement business and the life insurance industry are competing for the lapse or the surrender of a policy, the life insurance industry wants to collect the premiums, but, would like to avoid the claims, so they don't want the policies to continue in force. >> reporter: still, his company's business practices have be