>> public strategist and cbs news contributor frank lund took a breaeafrom politics. ththred line represents people who are generally easy targets for advertising. the green line shows people who are more skeptical. the higher the lines, the more favorable the reaction. frank joins us now from los angeles. good morning, frank. >> good morning. anti and that is the best ad so far. everybody talks about the super bowl as being the place where the best television ads are run. the truth is the ads that matter the most run just before thanksgiving and up to christmas and that is where, in some cases, a majority of all retail sales happen. and what you just saw for hallmark is a wonderful ad. a family experience and we are used to the famous family photo. ififou listen closely to the dialogue, the funny comments that happen, even that gentleman who is leading it, the son who says, this may be grandma's last photo, it's funny and it's poignant and it puts hallmark not just looking backward as something that we remember with fondness, but looking towards the future with humor.