frank luntz is in d.c. mixing it up.just women joined by gop congresswomen. >> you've heard from the men. now it is time to do something that has never been done on national television. a dozen elected members of congress who have one more thing in common, republican women. before i go to our panel of american people, i -- american women, i want you to hear something from the chair perp of the democratic national committee. language that i think is inappropriate. >> they've found plenty times to bring forward an extreme anti-women agenda, anti-women, anti-child and anti-taxpayer. the stream anti-woman agenda -- the extreme anti-woman agenda doesn't stop. can we stop the relentless attack on women many >> incredible said on the floor of the house of representatives. mary bon--- mary bono-mack? >> i think about the women i serve with who are mothers, grandmothers, sisters and daughters fighting the good fight for many years. many in high levels within the republican party. working hard on issues that affect the cross secti

joining me with reaction the president of luntz global, frank luntz. you dialed this ad junky. that. >> it works both among republicans and democrats. done for an independent organization that doesn't align with either political party and you can see the red line the gop line shoot up and the democratic line as well. let's take a look. >> america could learn a lot from a drug addict. even though this country is $14 trillion in debt washington raised the debt ceiling ten times in the last four years. each time it is like a spending hit but you are the junkies. 41 cents out of every dollar you spend is from places like china. china is like your dealer. to borrow less you need to spend less. >> yeah, washington could learn a lot from a drug addict. >> one of the things lost in the debate is how the american people are so angry and so frustrated with how much, washington, spends. congressman mack you had on before, nobody believes that the government can't save one penny out of every dollar. >> ister to get to the polls and with the breaking news we have less time than we planned.

joining me with reaction the president of luntz global, frank luntz. you dialed this ad junky. tell us about that. >> it works both among republicans and democrats. done for an independent organization that doesn't align with either political party and you can see the red line the gop line shoot up and the democratic line as well. let's take a look. >> america could learn a lot from a drug addict. even though this country is $14 trillion in debt washington raised the debt ceiling ten times in the last four years. each time it is like a spending hit but you are the junkies. 41 cents out of every dollar you spend is from places like china. china is like your dealer. to borrow less you need to spend less. >> yeah, washington could learn a lot from a drug addict. >> one of the things lost in the debate is how the american people are so angry and so frustrated with how much, washington, spends. congressman mack you had on before, nobody believes that the government can't save one penny out of every dollar. >> ister to get to the polls and with the breaking news we have less time tha

frank luntz take's america's pulse on an ad you have got to see. w [ jerry ] i'm a grandfather, a retired teacher, and i count on social security. here's what i'm not... a pushover. right now, some in washington want to make a deal cutting the social security and medicare benefits we worked for. with billions in waste and loopholes, how could they look at us? maybe we seem like an easy target... until you realize... there are 50 million of us. [ female announcer ] tell the politicians: cut waste and loopholes, not our benefits. martha: if congress decides on borrowing $2.7 trillion, brand-new poll numbers show americans are overwhelmingly against raising the debt ceiling or allowing uncle sam to borrow any more money. 60% of registered voters say they are actually opposed to raising the debt ceiling at all. 60%. but at the same time most say they would rather raise the debt limit than default on our debt. so that's where it gets tricky. pollster frank luntz joins me now. frank, welcome, good to see you. the first one you have is pretty funny. >>

when he left office so why are the democrats not pointing out in fact why why haven't they done a frank luntz and the for every time they were use the word debt or deficit insert the word republican this republican i mean just consider if it was flipped around if if ten trillion of the twelve or thirteen trillion dollars in debt if it had been run up by jimmy carter and bill clinton and only two or three trillion of it had been run up by the republican presidents do you really think that right now that the republicans wouldn't be running around calling this the democrats that and then consider what the debt what the republicans are actually proposing doing they're saying we're not going to pay our pet why don't the democrats just come right out and say these republican presidents ran up this huge debt and now they don't want to pay it. but there's a bigger issue than this and this was this is pointed out today in the financial times getting racoons column which is a great call america and europe is sinking together and he writes about how he says the similarities of these two regions talking

joining me is frank luntz and he's got great new ads he's been looking at. nice to see you.that hispanic voters that republicans are fearful they lost. >> there is three components, three principles that these ad people are now putting into practice. this is how you can tell the way it works. clarity, credibility, and control. clarity, so that the message is really clear about what it's trying to communicate. credibility, is it based on some sort of fact? control, does it put the listener in charge? not just of the ad, but of their future. the first one for the rnc is very effective because it talks about barak obama's promises. let's take a look. >> barak obama promised us a better economy, but he gave us bigger government, higher taxes, and skyrocketing debt. 2.5 million jobs lost, largest deficit in history, 14.3 trillion national debt. the picture is clear. >> nobody is looking to raise taxes right now. we're looking at potentially 2013. >> we can't afford four more years of barak obama. help america change direction. republican national committee is responsible for the

frank luntz taking out his dials. think about them coming up next. >> alisyn: then we got so many e-mails about this breast-feeding doll yesterday, we wanted to further the conversation. coming up, a different perspective from a dad with a two-year-old daughter. you'll want to weigh in on this. >> brian: the constant back and forth bickering in washington, d.c. continues to rub voters the wrong way. now a new round of negative tv commercials is also sparking voter discontent and joining us right now with his latest dials and focus group and all his charisma and we'll try to get the reaction from all his people is frank luntz, the author of at least two books. >> at least i've -- i've written more books than i've read in the last few years. >> brian: that's good. >> what i've got for you, are two ads. they're awesome because it's become really, really difficult to break through. look, we're only in july. the election is more than a year away and yet, we're still trashing each other. the first one i want to show you is

joining me with reaction the president of luntz global, frank luntz. you dialed this ad junky. tell us about that. >> it works both among republicans and democrats. done for an independent organization that doesn't align with either political party and you can see the red line the gop line shoot up and the democratic line as well. let's take a look. >> america could learn a lot from a drug addict. even though this country is $14 trillion in debt washington raised the debt ceiling ten times in the last four years. each time it is like a spending hit but you are the junkies. 41 cents out of every dollar you spend is from places like china. china is like your dealer. to borrow less you need to spend less. >> yeah, washington could learn a lot from a drug addict. >> one of the things lost in the debate is how the american people are so angry and so frustrated with how much, washington, spends. congressman mack you had on before, nobody believes that the government can't save one penny out of every dollar. >> ister to get to the polls and with the breaking news we have less time tha

a new ad takes a look at that and frank luntz takes a look at a couple of things and gets people's reactionternoon. >> we took a look at this with swing voters. something that's happening now. it's only july. we still have a year and four months to the election. but the ads are getting tougher. they are getting more visual and graphic. here is a example run by a pro-democrat group that wants to point to class warfare and are the rich getting richer at expense of the rest of us'. >> the republicans in congress have an agreement with the corporate leaders that underwrite their campaigns. finance tax breaks by cutting education, environmental protection, and aid to pregnant women. shut down the entire government if they have to to get their way. the on question which be will the democrats stop them? call congress and tell them to protect the american dream. stop the republican war on the middle class. martha: at the end it spiked up. >> if people don't get connected to an ad within the first 5 or 6 seconds. the ad wasn't effective and it was too combative, much to negative. and it don't make t

pollster frank luntz joins me. >> it's not getting across to the american people.val numbers for congress higher than it's been in a long time. disapproval for all of washington. they are blaming both sides, all sides in this and they want to gets the job done. i brought for you two ads. the red line represents republicans, the green line represents democrats. we'll start with the democratic ad. it is hammering the gop on spending and medicare. let's take a look. >> if congress really wants to balance the budget they could stop spending our money on things like a cotton institute in brazil. >> oh theory at zoos. >> treadmills for shrimp. >> but instead of cutting waste or closing tax hoop holes. >> we'll cut social security. >> it's better to cut the benefits we learn than cut pickle technology. >> that's the best tested ad run by the democrats against the republicans. that -- the public hates -- martha: it lock like the ad is doing one thing. you seats line predictable. it's talking about crazy things money gets spent on, then the lines go imhetsly across each oth