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frank luntz watched the commercials. frank, let's start with that ad. fail according to a lot of people who watched it but i get the point they're trying to make. these accidents can be prevented. isn't that a good message to send? >> yeah, but not during a super bowl when people are in a celebratory mood. you have to understand your audience. have to understand the people seeing the messages. you see the dials. the higher the lines climb, the more powerful. this was the worst of our session because they felt it didn't apply in a super bowl format. they got the message but the anger from it, why are you trying to depress me overwhelmed whatever positive you might have. >> i would have thought that toe fungus ad would have been the most depressing one. talk about celebratory. i thought why in the world are they putting that one there. >> well, in fact there are a number of ads that did not do well because i don't think they were tested. i don't believe audiences actually got a chance to react to them. understand it's $4.5 million for every 30 seconds so

frank luntz, thanks very much for joining us. >> thank you you. . >>> frank is going to the super bowl. after the break, lachbsnce arm strong shows no remorse for lying about his doping. and donald trump says maybe he should be the moderateor of "meet the press" just to get rid of chuck todd. >>> donald trump didn't exactly get rave reviews for his speech at last weekend's conservative cattle call in iowa. one pundit really got under his skin. >> it can't be mitt because mitt ran and failed. he failed. the last thing we need is another bush. >> nobody's going to mistake donald trump for a presidential candidate. i don't think, other than donald trump. >> the donald struck back by ripping chuck todd on twitter. word is that nbc news is firing sleepy eyed chuck todd and his ratings on "meet the press" are setting record lows and he's a real loser. he wasn't done. so many people have told me that i should host meet the press and replace the moron who is on now. first of all nbc isn't replacing chuck todd. the notion of the donald hosting meet the press is more ludicrous than him running f

frank luntz, thanks very much for joining us. >> thank you you. . >>> frank is going to the super bowlafter the break, lachbsnce arm strong shows no remorse for lying about his doping. and donald trump says maybe he should be the moderateor of "meet the press" just to get rid of chuck todd. there's nothing more romantic than a spontaneous moment. so why pause to take a pill? and why stop what you're doing to find a bathroom? with cialis for daily use, you don't have to plan around either. it's the only daily tablet approved to treat erectile dysfunction so you can be ready anytime the moment is right. plus cialis treats the frustrating urinary symptoms of bph, like needing to go frequently, day or night. tell your doctor about all your medical conditions and medicines, and ask if your heart is healthy enough for sex. do not take cialis if you take nitrates for chest pain as it may cause an unsafe drop in blood pressure. do not drink alcohol in excess. side effects may include headache, upset stomach, delayed backache or muscle ache. to avoid long-term injury, get medical help right awa

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frank luntz, welcome to you both. >> thank you. >> frank this strikes me -- i don't think i'm being a in the mud. first of all, it's like embarrassing and lame, out of touch aging baby boomer stuff. but also as kind of like not befitting the office. >> normally i wouldn't care. but look what's been happening over the past few weeks. these isis people are burning human beings alive. they are literally crucifying them throwing them off of seven-story buildings. that video had been done within 24 hour of another american being killed. and it is not only not befitting, but imagine what reagan would have done in this situation. every day he would have gotten up and said what are we going to do to bring these people to justice. what are we going to do to silence them forever? they're trying to kill us -- >> yeah. and i mean, it's not just reagan, it's fdr i don't think would have done it. i can't imagine harry truman doing anything like this. hard to defend this, no? >> no, i can defend it. and to your point i do believe that the president has done it. he went to congress to ask for more au

we've also got tracy burns and frank luntz. charles, to you first.thought that it is ticking in the right direction but people aren't too excited? >> we're a long way from that moment. but maybe we're turning the corner a little bit. it's the composition of the jobs. we all know that. we've created a whole bunch of jobs in this country over the last few years. for the most part, they've been lower-paying jobs. people who lost jobs in the recession have taken a haircut, on average, 30%. that's huge, that's significant. these kinds of jobs aren't materializing. there's a lot of reasons for it. but i think one of the big problems is if you go to corporate america you hear these huge stock buybacks and companies would rather buy back their own stock or keep the money offshore than have it in a hostile environment where the government is trying to take it from them. so they're not building factories or raising wages. >> steady as she goes has been the argument of the administration and in his state of the union, the president embraced this recovery, that

. >> sounds like frank luntz to me.sonal information on social media really personal in some cases. some can be really dangerous. do they get that? one teacher went beyond the classroom to teach kids valuable lesson in oversharing online. she joins us next. over-producing six key inflammatory substances that cause our symptoms. the leading allergy pill only controls one, flonase controls six. and six is greater than one. flonase the 24 hour relief that outperforms the #1 allergy pill. so go ahead , inhale life. new flonase. six is greater than one. this changes everything. making sure you pay the right price for a new car just got a whole lot easier. introducing the kelley blue book price advisor. the powerful tool that shows you what should pay. it gives you a fair purchase price that's based on what others recently for the same car and kelley blue book's trusted pricing expertise. it all adds up to the confidence that you'll get a great deal. that's just another way kbb.com helps you make a smart new car decision. hig

what i was noticing during his press conference was frank luntz, the republican spin meister who toldglobal warming sunshine time. the one time he broke from script was to show nasty shade at rachel nichols, the woman in the audience an amazing reporter, who asked him about the conflict of interest in these cases. that's when the mask slipped a little bit. he's up there talking about integrity and all that he has learned but when you get to the end of the day, it's about is the register moving and everything is a reactive pr race. >> given that so we reported earlier in the show about how many billions have come in. that if you're a business and looking at the bottom line yeah, there's been a lot of scandal, there's been a lot of problems, but the bottom line this guy is doing the job you brought him to do. he's made it more profitable and more money coming into the nfl. so when he's asked, do you think you should resign? he's like no. >> and that's what it comes down to. i think we need to remember going back to the ray rice thing it was when sponsors started to speak out about this