you know, that's what frank luntz the good at. the thing here is, if you want to really get down into the depths of this, independent voters, i think, in that poll and in other polls, are very worried about income inequality. i don't know where precisely they are on this. i bet they're quite skeptical on giving a few thousand people a year on low taxation on passed along inheritance. and the other thing this bill would do is get rid of capital gains on all the stuff that was accumulated by those people. and capital gains is a thing they consider a double tax. so this in their framework is a triple tax. >> let's put president obama down for a veto on this baby. i think if it gets to him -- >> absolutely. >> don't you think? >> he said that. >> the roundtable is staying with us right now. up next, george w. bush admits, confesses, whatever, that he's jeb bush's biggest problem. but it's bigger than that. republicans don't want war. that's my theory. the regular republican, man and woman, father and mother, grandparent, doesn't want

frank luntz here's the bottom line. you know, if al gore says republicans before predominantly african-american audience, they don't even want to count you in the census. or vice president biden they want to put you all back in chains, or harry reid's statement or obama saying that republicans want dirty air and dirty water. this happens every election cycle but the reality is they get away with it. and it works. and harry reid was just being honest. it wins elections. it works. >> well, let's set the context. the number one attribute that the american people want in a presidential candidate is someone who says what they mean and means what they say. and the number one attribute they want in washington right now is accountability. >> they say that, but lying works frank. >> it works. >> they use it every election cycle. joe trippi's friends lie. >> it doesn't work. obama's not a muslim. he wasn't born in kenya. >> i never said he was a muslim. >> i didn't say you did. a lot of republicans did. >> name one prominent repu

joining me pollster frank luntz. how are you? >> i'm fine, sean. never had a candidate this well-defined. everyone has an opinion, they either like her or don't. but there's nothing neutral about hillary clinton anymore. >> honest and trustworthiness in these three swing states according to quinnipiac poll she's got a huge problem. ominous is the word they used in the poll. your reaction. >> yes. and credibility is essential. the fact is we want a president we can trust. we want a president that we have confidence in. in fact, sean, the two most important values that a president can have in 2015, number one is accountability. and number two is trust. and i wonder whether voters think that she's got it. >> let's go to hillary attempting to explain why she didn't use e-mails as secretary of state, something which we now know is false because she had a blackberry and ipad. listen to this. tell me how people react. >> when i got to work as secretary of state, i opted for convenience to use my personal e-mail account, which was allowed by the state depa

when the pollster, frank luntz, surveyed the activists here this morning he asked those who wanted a senator to be in the white house to raise their hand. about three to five then. then he asked the same question about those who wanted to see a governor in the white house, and more than 100 people raised their hand. there is a clear bias towards somebody who has been governor, who has been in situations that most closely approximate the kind of tension and crises you might see in the white house, jim. >> axelrod: so in this first primary in the nation, the prospective voters know what they're looking for if not who they're look for yet. john dickerson in nashua, new hampshire, thank you. we should add that after the republicans finish up this weekend, mrs. clinton will arrive in new hampshire monday to begin her own two-day swing through the state. and while it is early in the 2016 campaign, it's not too early for a hot-button issue to emerge-- an education issue specifically the common core standardized tests. so far this year, more than 250,000 students across the country have opte

here to give hillary the dial treatment is pollster frank luntz. esh. >> the first is when hillary clinton is responding at the press conference after a long time had gone by about the email scandal. let's take a listen. >> i opted for convenience to use my personal email account which was allowed by the state department because i thought it would be easier one device for my work and for my personal emails instead of two. looking back, it would have been better that i simply used a second email account and carried a second phone but at the time this doesn't seem like an issue. >> we found out she had ipad she was using that was multiple devices in the first place. during this speech how were people taking it? >> well, these swing voters, red line represents republicans, green line represents swing democrats. when she just pops on the screen republicans, even weak republicans dial her down. democrats did not respond favorably to her. they were neutral to her response. when we asked the question why? two reasons, number one is that they didn't particu

joining us with reaction, pollster frank luntz chairman of the american conservative union. ith us. matt -- frank you talk about language all the time. loser. but then the comments he made about mitt romney in the last election, then he admits they are false and the damage was already done. and he doesn't care. >> what you've got -- >> yeah, you've got harry reid unplugged. now he's saying exactly what he believes. he didn't do it for a while because he was seeking his own re-election until he gave up after seeing polling that i believe showed him behind. it's not what the american people want to hear. they expect you to say what you mean, and mean what you say, and they expect you at least to operate with decor rum. sean, they're looking for civility and harry reid doesn'tl have it. >> the reality is matt, every election cycle when push comes to shove by the end of this cycle, hillary clinton is going to play the race card if she's the candidate. she's going to play -- we're going to have an image of the granmygran myny myny off the cliff, republicans want to kill old people

frank luntz with all the activists saturday morning raise your hand if you want senator in the white house. about three to five did. if you want governor, entire room raised their hand. lot of senators rhetoric but do they want the executive. good thing they have ten months to do it. >> schieffer: david, you have been tracking ted cruz among other things. while they may not want senator he has to be taken seriously i think. i didn't believe that at the beginning. he raised $4 million the week after he announced campaign now raised about $30 million. if he serious candidate? >> he has to be taken seriously. cruz campaign told me that since the end of that first quarter they already raised additional million dollars. they believe they are in the top tier. most republicans you talk to them they don't believe ted cruz will be the nominee. but when guy that has that type of money and establishing the organization, and if you look at the polls he did get a boom in iowa and new hampshire it has held that -- he's right now second place in new hampshire. will it hold in ensuing months? that's

. >> reporter: pollster frank luntz for those who consider rahm to be presidential timber he will needore popularity with home base here in chicago before he can even think about getting in the ring with national democrats. bill. bill: mike tobin keep an eye on it from the windy city. martha: federal judge is refusing to lift the temporary hold on president obama's executive action on immigration. he said the government hasn't shown any reason why the action should be put into effect during the appeal process. he issued a hold. it was a big blow to the white house's immigration plans. a group of 26 states, led by texas, filing a lawsuit to overturn the president's action which would protect as many as five million illegal immigrants from deporttation. >> we are now learning more about a police officer, now charged with murder for shooting an unarmed black man during a routine traffic stop. the incident was captured on cell phone video. here is part of that. difficult to watch. [gunfire] clearly froze the image there right before that man to your left, dropped to the grass below. north

frank luntz. you have the video there. it was a great set that he knew and learned.end up doing is looking -- they look at the people behind them. they don't actually hear the words that are being said. second the words he spoke, were among the most powerful i have seen in an announcement. i've done about 50 of these. these will be in the top three or four based on the language. i know we have clips coming up. >> i want to start with this one where he talked about taking our nation back. watch. >> we've got to take our country back from the special interest that use washington as their personal piggy back. the personal interest that are more concerned with their personal well fare than the general well fare. the washington machine that gobbles up our freedoms and invades every nook and cranny of our lives must be stopped. >> interesting there. what do you see? both of those dials hanging together up top for a while. >> yes, even though this campaign is about republicans. we wanted to see how swing democrats also react. that's the green line. you'll notice both republ

. >> frank luntz thank you.ekend" remember this guy eating like a king off food stamps. >> do you think using food stamps is contributing to that debt? because it is? >> so i have to apologize because of the way the system is set up? >> he's dieting on your dime and it's about to come to an end. >>> forget the nanny. use a smartphone to keep an eye on the kids. is it a good idea? our panel is next. audible safety beeping audible safety beeping audible safety beeping the nissan rogue with safety shield technologies. ear is you imagination. nissan. innovation that excites. ♪ >>> and a very happy easter to you and yours. a quick look at the headlines this sunday morning. today columbia graduate school journalism will release its review of what went wrong in that "rolling stone" uva sexual assault story. the report will be published tonight. if you remember, as news organizations followed up on the "rolling stone" article accusing a fraternity of rape, the supposed victim's story began to unravel and police say they