frank luntz is in los angeles to show us what worked and what didn't. said, look, this ad was in the works long before the election, long before donald trump's travel ban. let's look at your dial test. >> okay. >> welcome to st. louis, son. >> frank luntz, the company also says this is not meant to convey a mi a political message. what did they say? >> they didn't see it as a political message. they got a feel for how anheuser was originally founded. you see how the score is hovering around 50 points. it's average. it didn't upset anyone or detract anyone. anheuser-busch has had some of the greatest ads of the super bowl. none of them. but no one thought it was deserving of any kind of boyc t boycott. >> let's look at the audi commercial. i thought that was one of my favorites with the dad talking to his daughter. didn't you? >> i did. i love the race car thing too. >> unanimous at the table, i think. let's take a look. >> what do i tell my daughter? do i tell her that her grandpa's worth more than her grandma? that her dad is worth more than her mom? >

up on "cbs this morning," a look at how the super bowl ads resonated with republican strategist frank luntzresults of a focus group. that's the "cbs morning news" for this monday. thanks for watching. i'm anne-marie green. have a great day. -- captions by vitac -- www.vitac.com i'm kenny choi. >>> a live look at the bay bridge this morning. no super bowl in the bay area this year, but wow, do you believe what you saw last night? >> i still can't believe it. >> do you believe in miracles? >> yes. good morning, i'm kenny choi. >> i'm michelle griego and what did they text you? the patriots are not looking too good. >> yeah. >> and look what happened. >> and a different team after halftime, wasn't it? >> yes. >> and laid georgia brought it. >> oh -- lady gaga brought it. >> yeah. >> and i watched from the halftime show on. >> that's right. >> and what i need to see, right? >> yeah, yeah, you did. >> and i had friends say hey, we're doing the super bowl. the bowl's alpine meadows had best bowl skiing. when you had the layer on top of powder. there were no lift lines at all and pretty conditions

. >>> frank luntz is with us from washington, a cbs news contributor.ood morning. >> good morning. >> you talked about what's next for supreme court nominees. how likely is it republicans will resort to this nuclear option. >> their hope is they won't need to, that his background and experience will indicate he's mo are nan call need, but capable to do the job. the hope is this will be the one trump pick that is unifying between republicans and democrats. quite frankly, weave never seen anything lying this on capitol hill in my 25 years in washington, d.c. where there is nothing that binds the republicans and democrats together. no sense of civility, no sense of commonality. i expect these protests that you've shown on the air and the disagreements between republicans and democrats to increase as time goes on. >> you think the country is unrav unraveling? >> i do think the country is unraveling. we have 1968 all over again and i'm very concerned about the consequences of that, that you saw in that berkeley protest. it's not people standing um and speaki

we have a very big lengthy agenda so be on time so we can move through that and frank luntz will come poll. thank you, this meeting is now adjourned.

one political researcher, frank luntz. >> pollster. >> came up to me and said, he uses my show as anheir minds after they see a particular segment. how is that? >> in what way? >> he thinks the way i interview my guests, the way i talk to my guests, that all of a sudden, there's a lot of conflict, and in the end, there is some kind of sympathy. and he wants to know if that's possible with political candidates. >> you mentioned at the top. this is my first show here. you've done 5,000 of them in your time. how do you keep it exciting, maury? how do you not get board? you're talking about things that are full of conflict, you've been doing it again and again. >> if you have the energy, if you have the curiosity, if you want to -- just like anybody running for political office, you knock on a door, you want them to open it up, you want them to welcome you into their homes, sit down on the couch, have dinner with them. and that's the key to any host. >> full of energy, thank you so much for being here. really appreciate it. tell your wife we said hello. >> connie will be so excited. >> w

republican consultant frank luntz says using the word repair captures what the large majority of american will leave the e.u.'s customs bloc so it can gain control over its own tariffs and trade deals. that's according to brexit secretary david davis. he outlined prime minister theresa may's vision for the u.k.'s future outside the union today. among other things, britain is aiming for the freest possible trade in financial services with the e.u. global news 24 hours a day, powered by more than 600 journalists and analysts in over 120 countries. i'm mark crumpton. this is bloomberg. scarlet? scarlet: thank you so much, mark. coming up -- small caps that are worth ire of your money. e get the trading picks. this is bloomberg. ♪ scarlet: let's head over to julie lieman for today's spider report, looking at transports. julie: i'm looking at the x.p.n. today, which is the spider transportation e.t.f. it's down about 1.5%, and this has to do with earnings, but also some sentiment surrounding various members of this e.t.f. i do want to look back before we look at what's going on today. this is