not much more than $8 an hour, love you frank, but-- and i credit frank luntz were giving me my great opportunities to get back into polling after i had a law degree, but donna i had something else i brought to the table. they talk like pollster and the data. what does data men. and even over the decades with my own polling companies, would i say to my team, that's the data when you're writing analysis top two paragraphs and ask yourself, so what? what does it mean? how do we communicate it to people. give you a great example. i saw, you were a campaign manager, early on in 1997, i believe it was, or 1997 or so, this ridiculous polling question that asked, which would you root for president, al gore or george w. bush. the summer of 1997 is closer to the 1996 election than the 2000 election and how do you know who the candidate are going to be. 48% and 47% the answers were and everybody goes on tv oh, it's tighter than a tick. gary and bush are both under 50%, it's one point base and you you know 48 minus 47 is 1%. tu telling me in 1997, and that only those are undecided and i le

>> frank luntz is a very smart guy. you put his finger on the problem that has been dividing america for a long time. there are a whole bunch of independents that are not necessarily partisan. how you win elections, you see how much more you need. you pull in a couple of independents, but you don't necessarily have to go across the aisle for bipartisan victories at the polls. bipartisan victory on capitol hill is different than a bipartisan victory in the streets. so that's the real problem with the system, it's really what makes it feel broken. everybody goes to their base. that's what you're supposed to do. that's how you win elections. we're asking people to do that in the next 90 days. it's going to cut against this broad bipartisan in some respects, or broadly popular set of proposals they just passed in the senate. >> rina, let's talk about some of these republicans that are now the nominees of their party for the senate. rick scott, head of the republican senatorial committee, his job is to get republicans electe

i think if we can get this sustained gas price decline out there, i think frank luntz is wrong.ir opinions on the economy pretty quickly. >> and they buy things. other things. that makes the fed's job harder. >> that is another discussion. >> coming up come the impact of the inflation reduction act and the inflation reduction act and the tax on businesses.! we we are joined to talk about the plan and why taxing buybacks is a bad idea. before we go to break, let's check on the markets. "squawk box" will be right "squawk box" will be right back. ers and stores on america's most reliable 5g network. that sounds just paw-fect. terrier-iffic round of a-paws at&t 5g is fast, reliable and secure for your business. ♪ ♪ wow, we're crunching tons of polygons here! what's going on? where's regina? hi, i'm ladonna. i invest in invesco qqq, a fund that gives me access to the nasdaq-100 innovations, like real time cgi. okay... yeah... oh. don't worry i got it! become an agent of innovation with invesco qqq as a business owner, yeah... oh. d your bottom line is always top of mind. so start sav

i credit frank luntz for giving me great opportunities. don i had something else. they all talk like posters. what does the data mean and over the decades of having my own polling company i would say okay that's the data. when you are running analysis stuff every two paragraphs and ask yourself what does it mean? how do we communicate to people and what are they telling us? the give you great example. when you are the campaign manager asiah early on and 1997 i believe it was or so this polling question that asked who would you vote for al gore or george w. bush? in the summer 17 of 1997 it's closer to the 1996 election. wwhy are you asking people in w do you know who the candidates are going to be in the answers at the time or 40% and 47%. of course everybody said oh my gosh it's tighter than we thought. gore and bush are under 50%. i looked at a totally differently. only 5% of the country, i thought 5% of the gore and bush families were still undecided. i learned to respect when people say i don't know i'm not sure i need more information. mostai of the mail poste

. >>> joining us now joel bennenson and frank luntz.entlemen, thank you so much to both of you for being with us. joel, i'm going to begin with you. lots of things pulling the polls in different directions at this point, undeniably biden has had so many successes. how do you see this playing out in terms of inflation at the midterms? >> the polls can skew one way or the other and will have very little bearing on the midterms, particularly on the presidential approval rating. voters will vote on issues that they care about that reflect their values, i think as you just heard harry mention about that kansas ballot on choice, this issue has suddenly become front and center as one of the priority issues that we've seen in our polling. we did some work for a group called center forward recently. choice was the number two issue people were going to vote on, including among not just democrats, but independent voters. that's a very significant warning sign for republicans if they've got a significant problem going into these races. >> frank, wh

and pollster and communications adviser frank luntz. >> susan, you're our resident pelosi expert. do you think she's going to go to taiwan even though biden made it clear they don't want to go? >> good luck telling nancy pelosi where and where not to go. she's been protesting on the issue of chinese record on human rights since she arrived in congress decades ago. remember in 1991 she unfurled a ban, on a congressional delegation, unfurled a pro-democracy banner that really riled up china. ask bill clinton, she didn't listen during his presidency about taking a softer line on china. i don't she'll be swayed by another democratic president. >> any concern among this, congressman, in your caucus, about pelosi defying the biden administration? >> it's not the place of biden administration to dictate where the speaker and members of congress can travel. we have to be careful not to send the message that the united states can easily be bullied by china or can be intimidated by bellicose rhetoric. if we allow ourselves to be bullied, then it will never stop. this is the speaker's decisi

joining us is the pollster and politcial consultant frank luntz.are going to have a very high turnout that americans are paying attention to what's going on in washington, their voting, the participating and i'm expecting the last 100 days before the midterms to be one of the most negative periods in modern american politics. a lot of people are pretty angry about the way, the shape of the country right now and where policies and politics are headed. and i think we are going to have a problem going forward. fin to have a problem going forward. on theissue to have a problem going forward. on the issue of kansas, it wasn'tjust republicans voting was a? mo. the issue of kansas, it wasn't 'ust republicans voting was at the issue of kansas, it wasn't 'ust republicans voting was a? no, it was state-wide- — republicans voting was a? no, it was state-wide. yes, _ republicans voting was a? no, it was state-wide. yes, that _ republicans voting was a? no, it was state-wide. yes, that was _ state-wide. yes, that was state-wide. _ state-wide. yes, that was state

but frank luntz, who is responsible for that, and one of the reasons this is a little hinchey is saying that you cannot have clinton's name anywhere in here. you cannot have the work of looking anywhere in here. this can't be identified as a conservative republican project because it has to be able to draw in off of those people who don't necessarily agree that democrats and bill clinton are not just the opposition, but the enemy. you have this real effort not only to reach out to the perot voters, but they even want -- but even once newt gingrich becomes the speaker, he and bill clinton, as many of you know, are working quite closely together on a number of issues. there are a number of ways in which the republican and democrat party are coming closer together. not because the republican party is moderating, but because the democratic already is moving quite sharply on some issues to the right. that is the case when it works with crime and incarceration. that is the case when it comes to immigration. janet reno ok'd operation gatekeeper and put up more of a border wall in san diego. yo

the language simply sets the tone in the end, the policies have to follow >> frank luntz, great to see you and get your perspective on how to use language during these trying times. >>> when we come back on the other side of the break, newsmaker of the morning billionaire investor ron baron with the big stake in tesla and we get the stock split we will talk to him and so much more >>> as we head to break, check out the dollar this morning. stay tuned this is "squawk" on cnbc. >> announcer: currency check is sponsored by interactive brokers. the professionals gateway to the world's markets. in the next minute... ...thousands of life's doors will suddenly swing wide open. 250 couples will need to make room for a nursery. (laughing) 143 people... yes! ...will get their dream job offer. nine retirees will decide to move closer to the grandkids. 52 people will go... yes! ...all in. this family will become... ...a dog family. and this family will get two bathrooms. an athlete will find out he's been traded... really? ...again. sweet! a bingo player will win a speedboat. bingo! i'm moving to

rachel: do you remember when frank luntz who was hired to be a consultant for the republican party, theyhispanic votes in record numbers over mitt romney, over george bush. this is very, a very interesting development. and it goes to show these are common sense policies people can see what's happening, and they want -- will: won more black voters than mccain and romney. rachel: yeah. telling the truth is revolutionary, and his policies are about reality. pete: less wars and a border and fair trade in addition to prix trade. well, let's get to world peace which our energy secretary says is just around the corner as long as we pursue all their green energy plans. listen to this. >> if we want to be energy secure and energy independent, that means we've got to produce our own energy. my counterpart in ireland, the minister will, energy minister there, has said that no one has ever weaponized access to the sun. no one has ever weaponized the wind. perhaps a move to clean energy are will be the greatest peace plan the world has ever known. rachel: you guys should add this to your off the wall