what's actually going on goes all the way back to the sort of conflict that we're talking about in frank norris norris. the problem with seeing these guys as like the inventors instead of the the amalgamation of social is that you end up thinking that the world is a product of like rich guys, personalities. and so like, you know, we live in the world that we live in because steve jobs is the guy that steve jobs is. and that's not true. that's just false, right? steve jobs is. steve jobs is the guy that steve jobs is. wow. that's a tongue twister was r.i.p. steve jobs. because the social situation called him into being in the same way that it called someone like leland stanford into being. and there have been critiques of these people the whole way through. so when i talk about in the book is mike malone is that classic of silicon valley a classic columnist in silicon valley, a really great writer, underrated, i think in some ways compared to some of his peers. but he talks about early apple and he's got this great critique of early apple where he says, like behind all this doody, steve jobs --