you know, first black coach of baseball was frank robinson, and i think when frank robinson was chosen as a coach, one of the astute sportscasters said he'll be the first black manager fired, and, of course, he was. i think two or three times. so it's not the end of the world to be bad at something or to be chosen as being a failure. sometimes it's a bigger opportunity. so here's what i say in closing. the women who have any interests in the work i do, in communication, i offer you a challenge. 80% some of all products and services in the world are bought by women, decision--makers, to some degree, and maybe 6% of the creative population who make those ads, the creative directors in advertising agencies around the world, are women. now, how does a woman become a creative director? di, you're a creative director. that's as simple as it is. it's an advancement in perception. and the men are the ones who are able to do it. so having men be more involved in advancement is the key to diversity on all fronts. you know, wouldn't it be great if we had two token white guys on this panel who ran