i'm very pleased to be collaborating with this with the school of media and public affairs and frank sessna will be leading the conversation here. frank has a great background, a multi-media platform to make sure that we're highlighting the best innovations in sustainability and he is an emmy award winning journalist prior to being the leader of the school of s and pa, he was with cnn and ap for 21 years. please welcome to the podium, frank sessna. >> thank you, mark. good day, everybody. welcome to george washington university and the jack morton auditorium and the school of media and public affairs. we like to say we are the cross roads of the school of media and public affairs for where media and politics, communication, information meet, collide, explode, whatever verb you choose, they do it here and we're very pleased and very honored to be a part of this event today. i want to thank you again for joining us at this digital campaigning 2012 and beyond discussion. this is the first of our fall events. we hope that you will join us for subsequent events as well. we have other ones upcomi