he did not invent that frank woodward invented that. in the beginning of the packaged goods business, the stores were largely fresh produce at and we do not have many things in boxes are ideal for shopping carts instead to the extent there were boxes they were behind the counter you had to call for them by name. the original packaged foods were powder which was yeast and baking soda and sugar so we had to introduce a brand along with the first packaging of foods like armand hammer baking soda. fleischman ceased so it became possible to take gelatin and turned into a powder before that the had to boil capsules. but it was the alien concept and the brand of jell-o was unknown. they said how will we get the brand out there? they had a fleet of trucks i have never heard of this thyssen i am not buying as we will selling dope -- george burma you need a traveling sales man's license and that was expensive but there was a loophole you did not believe that -- need a license to give away things door-to-door so they said what can we give away and

the guy who invented that was frank woodward who in 1896 the beginning of the -- of the packaged goodsbusiness, stores were largely fresh goods. you had fresh products and mates and things like that. you didn't have many things in boxes and aisle or anything. if there was anything in boxes they were behind the counter and you had to call for them by name. so the original packaged foods were all powders. there was yes, it is, baking soda and because you had to call them by name you had to introduce the concept of brand. fleischman's yes, it is, arm & hammer baking soda and it became possible to take gelatin and take it into powder and it was gross before like boiling capsules all afternoon. it was a really alien concept and the brand jell-o was unknown. they said how are we going to get this brand out there? they had a fleet of trucks and they would go for the merchants. nobody has heard it and nobody is here. at the time you needed a traveling license to sell door to door and the loophole was you didn't need a license to give away things door to door and this was to allow religious pam