fred garlghouse, president of consumer applications to yahoo and once so loyal, he shaved a y in his head and it has peanut butter. joining us from forbes, you are one of the first people to lead aol because you are willing to say, here's what we need to do. is that fair compliment? >> i think one of the key things about any turn around environment is being comfortable speaking very candidly about the problems very iently. i think sometimes, particularly a company like aol that is today a very different company than 18 months ago, people forget, america obanline, we were the people that brought america online, aol. we lost our way, i can't point to how and where and why and sometime in the timewarner merger, aol lost its way. we're in the process of getting our mojo back. three time theres capture that. tim armstrong from google was a major step doing that. he's hired key leaders and described a strong management team rebuilt. the second thing that does touch on, as you introduced, the contrast india hoo and-- in yah aol is how people use content on the internet. culturally right now