let's ask fred jacobs president of detroit based jacobs media fred is a research guy who has a gift for explaining things and more understandable terms that many research people tend to he will blush when i say this but fred more or less invented my favorite kind of radio classic rock fred jacobs welcome. how and thank you it's great to be here and you know i kind of think of myself as a data whisperer i mean that's really what it is with research trying to get through the data and really come up with the findings that that really matter while you're a great storyteller when you find that stuff the trump presidency is the best thing that's ever happened to cable news and talk radio most days people younger than you and i are horrified by what's in the news but we boomers have seen this movie before fifty years ago it was called one nine hundred sixty eight only that the music was better you've done teen focus groups and research projects and interviews and you're a great listener read the room what is the frame of mind of people our age these days and what do we worry about. well we're