and fred ramirez says he knows why. >> we see it in cartoons. i'm yosemite sam?n movies. it's subconscious, it happens. beard, bad guy. >> fred ramirez or fred von knox knocks, as he's known on social media is the founder of the bearded villains, a group dedicated to doing good and changing perceptions about guys with beards. have you considered giving every bearded villain a just at all times so they just look nonthreatening? >> may get lost in the beard, i don't know. >> the villains started off as instagram feed of, you guessed it, dudes with beards. is the largest beard club in the world with 85 chapters worldwide. this clean-shaven correspondent met some of the them recently in fullerton, california. and learned you do not use the word clean-shaven around the proudly hirsute. >> if a man likes the shaved look, i refuse to say clean-shaved. there's no such clean shave. it's either shave or not. >> you if feel like clean shave is unfair because it assumes that not shaving is dirty. >> exactly. >> they face significant beard-related discrimination. bearded vill