. >> fred silverman who was running programming said we're going to get rid of higher rated shows andeplace them with shows for the younger audience. >> it changed the face of television. >> my name is michael weir. >> he burst upon the public consciousness when he took on biggeotry with "all in the family." >> our world is coming crumbling down. the cons are coming. >> to use language like that on tv was just unheard of but it really captured a certain moment. >> archie, 12% of the population is black, there should be a lot of black families out here. >> yes, this is only the beginning but i think it's wonderful. >> it scared me when i first saw "all in the family. "there was no doubt in my mind the american people were going to accept it? >> my quick answer is no. >> everybody is going to see something they knew dam well was going on and nothing that surprising. >> i bought some yesterday. it's in the closet in the kitchen. >> it ain't in the kitchen. >> hearing a toilet flush for the first time was a big deal and made headlines. >> what is it? archie? bad news? >> we get out of vie

. >> fred silverman who was running programming at cbs said we're going to get rid of the shows thatre the most highly rated and replace them with shows that they thought would be more appealing to the younger audience. >> they changed the face of television. >> my name is norman leer. >> he was a very successful if largely unheralded producer/writer in hollywood. he burst upon the public consciousness when he took on bigotry with his "all in the family." >> norman lear and bud yorken created iconic shows. >> they revolutionized cbs and all of television. >> our world is crumbling down. >> to use language on tv like that was unheard of. but it captured a certain moment. >> archie, 12% of the population is black. there should be a lot of black families living out here. >> i think it's wonderful. >> let's see how wonderful it is when watermelon rinds coming flying out the window. >> i thought they better be careful. >> there was no doubt in my mind american people were going to accept it. >> do you have a quick answer for the people who say the show reinforces bigotry and you know that