. >> fred silverman who was running programming at cbs said, we're going to get rid of the shows thatated and replace them with shows that they thought would be more appealing to that younger audience. >> they change the face of television. >> my name is norman lear. >> until 1971 he was a very successful if largely unheralded producer/writer in hollywood. but then he burst upon the public consciousness when he took on bigotry with his "all in the family." >> norman lear, created iconic shows. >> they revolutionized not only cbs but all of american television. >> our world is coming crumbling down, the coons are coming. >> to use language like that on tv was just unheard of it. but it really captured a certain moment. >> archie, 12% of the population is black. there should be a lot of black families living out here. >> yeah, this is only a beginning but i think it's wonderful. >> well, let's see how wonderful it is when the watermelon rinds come flying out the window. >> it scared me when i saw "all in the family," i thought they better be careful. >> there was no doubt in my mind the

note to fred silverman.e a lot of comedians when he was off stage he was full of fear, anxiety, about what. who knows. he himself said he was fore dread but he didn't know why. he was overwhelmed with anxiety but he definitely used the stage to be free, to be comfortable, to be himself. >> i'm very grow test but you got to be. you see what i mean you got to be crazy. it's too late be sane. too late. you're only given a little spark of madness, if you lose that, you're nothing. let's see, there are the wildcats 'til we die weekenders. the watch me let if fly. this i gotta try weekenders. then we've got the bendy... ... spendy weekenders. the tranquility awaits. hanging with our mates weekenders and the it's been quite a day... ...so glad we got away weekenders. whatever kind of weekender you are, there's a hilton for you. book your weekend break direct at hilton.com and join the weekenders. is to always keep track of your employees.r micromanage them. make sure they're producing. woo! employee of the month! y

. >> buddha, no, an ode to fred silverman. >> take two. let's start from the beginning.t's go. >> like a lot of comedians when he was off stage, he was full of fear, full of anxiety. about what, who knows. he himself said he was full of dread but he didn't know why. he was just overwhelmed with anxiety, but he definitely used the stage from be free, to be comfortable, to be himself. >> i'm big and grotesque but you've got to be. you see what i mean, you've got to be crazy. it's too late to be sane. too late. have you to go full-tilt bozo because you are only given a little spark of madness. and if you lose that, you're nothing. [ applause ] what's going on here? um...i'm babysitting. that'll be $50 bucks. you said $30. yeah, well it was $30 before my fees, like the pizza-ordering fee and the dog-sitting fee... and the rummage through your closet fee. who is she, verizon? are those my heels? yeah! yeah, we're the same size...in shoes. with t-mobile taxes and fees are already included, so you get four lines of unlimited for just $40 bucks each. the price we say is the pric