. ♪ judy: mexican artist freda kahlo has become almost as famous for how she looked as. how.k was entirely by hearn design --her own design. sharing the story behind the story for her arts and culture series canvas. jared: it was a years long cultivation. this young girl casting the camera in her spell before growing into one of the most recognizable figures of the 20th century. she is freda kahlo, whose dress, hair, and eyebrows were methodically considered and constructed. >> she had so many mayors around the house, indoors, outdoors. they were a tool for her to pose. she was composing her identities. jared: the director of the rose art museum presents freda kahlo: pose, which she co-curated, tracing the path to an icon. how mindful was she there was an audience for most of her photographs? >> i think that she was very beautiful and she used to give her photographs, autograph them and give them to people and tell them don't forget me. never forget me. jared: the unforgettable face was captured by her father guillermo, an architectural photographer who charted her transition

eight painting from -- painting from freda kahlo has sold for 31 million u.s.lars -- a painting from frida kahlo has sold for 31 million u.s. dollars. >> a record for any latin american artist. thank you very much indeed. >> kahlo's painting sold on tuesday at sotheby's for 31 million dollars, a new record but still relatively speaking a bargain. this work by mark roscoe -- rothkoent under the hammer for nearly 100 million dollars. >> this is our largest sale since 2015 and we are on track for a record year. >> auction houses rcn one sales record after another -- auction houses are seeing one sales record after another. it is a bit of an ironic situation to see that coming out of one of the greatest pandemics the world has ever known, there are considerable fortunes that were amassed over that time, and those investors are now being encouraged first to diversify their wealth, and like many collectors and many people, also be on the lookout for entertainment after this period which was pretty dark for many of us. more and more art lovers -- more and more of the