gray mcdowell, and freddie jacobson are teaming up a line called golf beer.they're target the outdoors consumer with refreshing taste. >> freddie jacobson joining us now. thanks for being here. a lot of other golfers have gotten into wine. it's kind of distinguished them. it gives them an air of sophistication. i love beer. but why did you choose beer instead of wine? >> yeah, it was for me personally it was a pretty easy call once i got approached. i felt there was a natural connection between golf and beer that isn't there with wine in the same aspect at least not when it comes to the 19th hole and being on premise. also personally i'm a beer guy. so that was a no-brainer for me. fifty plus golfers have gone down the line of making wine before, but no one had stepped into the beer market. we felt like it was a nice gap in the market for that. >> so who are you target here? is it just golfers? are you hoping to get the average joe golfer involved as well or basketball players? >> hopefully all beer lovers. obviously we have a natural connection with the golf