. >> wrook no further look frederick eklund, and the author of the sell. he is known for his signature high kick and high profits. >> he shares your secrets, whether are you selling or sprucing up. >> how are you? >> you're beautiful. >> look at you, fancy. >> thank you. new suit. >> i like you to break it down into three tips. >> affordable tips. >> what's the presell splurge. >> it's all about the purge. decluttering. this is basically free because everybody can clean. are moving because they want more space, right? you don't want to look at photos of your place or come home and can't imagine themselves living there. >> this is a before. >> before. a nice living room. very busy carpet. dogs. the dogs have to go, right? >> go where? >> they have to get out. the photos. then the book shelves are very cluttered. too many volumes. the after photo when we have declutter. it's the same actual apartment. it's the same. we have very few items here. the carpet went away, and all that light. that's what you want. you want people to be soothed when they come in. no