. >> reporter: in late march, author and marketer frederick joseph sent a tweet to his more than 60,000wers: "if rtyou're s few hundred bucks on a bill, reply and i'll @zelle/@cashapp you." meaning, "i'll pay it for you." and he pointed his twitter follow where they could help him pay other people's bills. >> d i think we expecybe for it to get to, like, $20,000, $30,000. and thheat's kind of i put some of my maeting muscle in. fice, porsche landon, who is helping with the campaign, d from their new york ci apartment as donations grew. what started as a $10,000 grant from crowdfunding platform gofundme hagrown to more than $240,000 as of this morning. >> the goal of this fund has been to help as many people as possible, a few hundred dollars here, a few hundred doars there. >> reporter: each day, joseph, landon and a small team working with them are sending that money, $200 at a time, to people who ask for help on twitter and instagram. ey use the hashtag #rentrelief, but they pay more than just rent >> they're actually posting photos of their bills, right? you know, $200t is a lor peop