>> freshii is at the intersection of two interesting trends, health and wellness, and equally relevant, the entrepreneurial spirit. my generation, the millennial generation is being encouraged by parents and shark tank and websites like kickstarter to go take a leap. your generation was encouraged to go to wall street and be lawyers and doctors. my father is a dentist. mine is being supportive to take an enpreprenewerial leap. >> $250,000, right? >> it is, very comparable to what it costs to get into subway. that's why subway partners are joining the system. >> locally produced, you want to be fresh but whole foods, that can be expensive. usually that's what that means to go fresh, means expensive, but you feel like you don't have to be that expensive. how do you do that? >> today we lead with healthy fresh and customization, not necessarily organic and local. however, depending on the time of year more cost effective to source locally. you can't source locally in toronto in the dead of winter but in the summer that's the most cost effective way to do so. we can bring local produce in