when you think about it, i'm going to go sign up for friendster. i know my friends. they're going to migrate to my space. you know data. health care data is different. it only resides in one place. as a patient you generally don't know what that data is. >> was your data available, what is it, csv, common assessment -- is it some -- if i'm not a competitor but i want to get involved in your data, is your data in some readable format that's not proprietary? >> much like csv, it's called ccr, continuity care record. the functionality of the product, what it does is that if you're my patient and i refer you to another doctor in the network, whether or not that doctor is using our product, whether or not that doctor is using practice fusion, that doctor can get to your records. much like i have a photo album in facebook, i share it with scott, you can still access it by signing in. even if you're not a hard core user, you can access the trusted network. >> is there some persistence with that data. i change doctors, i stopped using the doctor that's created this record fo

there have been friendster, there's been myspace. my feeling is that facebook is more entrenched. it does seem to have appeal to so many different generations but, of course, that's tependent on newer generations also being drawn to facebook. but there are so many different social networks there are other places that you can go to, you know, have a more private space or a more private network so people need to start doing -- different things in different places and that way they can kind of keep their identity somewhat separate. >> so i've been alerted there are five minutes left so we're going to move to the lightning round. you get social capital -- >> 140 characters plus. >> a similar situation if we go back far enough, health care and your private information about your health was not necessarily restricted by law. yet, hipaa came out and now all of that information is prevented by law to be released. why couldn't a similar situation be developed here? although it's somewhat different you're providing the information per se on facebook, where the health information -- when you