. >>> even if you were somewhat internet savvy only, you may not know about friendster.nternet with millions of registered users so far. why so popular? because it shows the world is not such a big and unfriendly place after all. >> social media didn't exist in the '90s at all. it really started in the 2000s with friendster. >> we've all heard that everybody on earth is connected, but now there's a website called friendster. >> it's a new internet service that people can access for free at our website at friendster.com that allows people to network online with their friends. >> within four degrees of me are 700,000 people. it's crazy. >> there are 2 million people on this site. what you do is you put in bios of yourself and pictures of your friends, and then you look to see who is connected to whom. >> social media relies on this really ingenious premise called web 2.0. and what that means is that instead of the owner of the website composing the words and the pictures we the people do that. >> there are many social networking sites on the web but in just a year's time m

if you look at a thing like facebook, it was a little bit of a conversation of friendster, finding friends online, a combination of hot or not, who was this person's picture and poking people on walls. and then camera phones got better and mobile service got better. and we as users started posting photos to facebook. a lot. so much so over 50% of the content was people uploading photographs. so what did facebook do? they refined the algorithm so you see more photographs in your news feed and that also helped them sell more ads because it allowed them to create more wider, more graphic ad layouts where people would see the ads. why do i bring this up? it's us giving them information and telling them what our preferences are and they refine and fine-tune in order to keep us on the site longer and sell us more advertising. and it becomes a cycle. i feel like, and this is my opinion, people can disagree, that we still have a lot of power in this because ultimately they're looking for signals and cues from us about what will get us to spend time on the platform more and the more time we spend o

enough ago and the internet was still young enough and social media was i mean -- it was what, friendsterng a movie every week. i think when we say the word "cinematic," what we really mean is opening it up a little more but also the ambition of an action set piece. j.j. was very aggressive. he was like, if you want me to do this pilot you're going to need to give me the resource in order to do it and i want to shoot it as a movie, and then we have to keep that bar up. >> you start off, you think, this is just a survival drama. here's these people, the plane is crashed, how are they going to get by, how are they going to find food, et cetera? >> we hunt. >> and on top of that, there's this whole mystery, where are we, why can't we get a rescue signal, why is there a polar bear, what is going on here? >> the show averages more than 15.5 million viewers each week and spawned countless web locations where millions of avid fans can obsess. >> the fan base is saying, when are you going to answer these mysteries? personally i started feeling hamstrung story-wise almost instantly, because we had