. >> frisch, i agree. customers looking for positive behavior. making people aware when you touch something you shouldn't. this is the first time you touched the server. did you mean to? they are more aware and less likely to step out of bounds. going back to behavior, give them incentive. i get spammed all the time i get fishing attacks. the curiosity in me, i want to press the button. i'm not supposed to. when you get the spasm, send it to the sock center and share with the team. share that knowledge with people. the other target is text messages. i am getting text spams. if they are aware, share with me the recent attack and exploit. let them see what the result was. it answers the curiosity program. >> if is definitely a culture issue. we all have to be a part of it from senior executives on down to the line level employee. everyone has to be aware of it. why did you do that? >> laugh about the e-mail that comes in. someone will say, make sure you don't click on that. don't open that linked-in e-mail from the person you don't know. >> what to