ram krishnan/cmo, frito-lay "we'll have 75 thousand displays in every one of our retailers across the country. two weeks leading up to the super bowl is the biggest purchase on snack and beverages. so for sure if you look at the entirety of it, it definitely pays off." (reporter question) these ads? do you worry about offending one of the 100 million people that are watching?" ram krishnan/cmo, frito-lay "well especially with like a brand like doritos which is targeted to a 19 year-old consumer, we're always going

ram krishnan/cmo, frito-lay"we used to hire celebrities as spokesperson. no longer the case. now we want to understand what's their narrative and what's the value they're adding. so its very different from how we've passes east of us this into the area from the southwest tonight...andstays in the general area through saturday. a storm system moves thank you for choosing good day virginia. it's and i'm kyle benjamin. in lynchburg-the former treasurer of the p-t-a for paul munro elementary surrendered to police yesterday for allegedly embezzling 31 thousand dollars of the organization's money. police say jennifer marie musick- served on the p-t-a from august 2012 to september 2015. thats when they say the embezzlement happened. prosecutors indicted musick on 6 counts of embezzlement on monday. around the commonwealth- the department of forensic science plans to test more than 2 assault evidence kits. those tests are held by local law enforcement agencies. in just a few days kits will be moved from those agencies to a forensics lab for testing. the turn around time for results i

ram krishnan/cmo, frito-lay"we used to hire celebrities as spokesperson. no longer the case. now we want to understand what's their narrative and what's the value they're adding. so its very different from how we've year? strong upper disturbance passes east of us this morning. highpressure builds into the area from the southwest tonight...andstays in the general area through saturday. a storm system moves well south of us saturday night into sunday. thank you for choosing thank you for choosing good day virginia. it's and i'm kyle benjamin. in lynchburg-the former treasurer of the p-t-a for paul munro elementary surrendered to police yesterday for allegedly embezzling 31 thousand dollars of the organization's money. police say jennifer marie musick- served on the p-t-a from august 2012 to september 2015. thats when they say the prosecutors indicted musick on 6 counts of embezzlement on monday. around the commonwealth- the department of forensic science plans to test more than 2 thousand untested sexual assault evidence kits. those tests are held by local law enforcement agen

ram krishnan/cmo, frito- lay "we used to hire celebrities as no longer the case. now we want to understand what's their narrative and what's the value they're adding. so its very different from how we've traditionally used celebrities in the past." as for what you can expect this year? you'll have to wait until super bowl sunday. continue watching our live coverage from santa clara as joe gorchow will bring us more on the carolina panthers taking on the denver broncos. looking ahead to one of the world's biggest events in sports. yesterday marked 6 months until the start of the 2016 summer olympic games in rio de janeiro. more than 10 thousand athletes from 206 countries will compete over the course of 17 days. the games include 42 the olympics kick off august 5th right here on wis. break 3 - toss together iceberg lettuce, fried chicken, red onions, bell pepper, and tomato big deal in presidential politics. in the modern era -- no republican has won the nomination without first winning either the iowa caucuses or new hampshire primary. mary moloney reports. blame

ram krishnan/cmo, frito-lay "we'll have 75 thousand displays in every one of our retailers across the to the super bowl is the biggest purchase on snack and beverages. so for sure if you look at the entirety of it, it definitely pays off." (reporter question) "how safe do you have to play it for these ads? do you worry about offending one of the 100 million people that are watching?" ram krishnan/cmo, frito-lay "well especially with like a brand like doritos which is targeted to a 19 year-old consumer, we're always going to get creative, which is going to offend someone." a common theme in doritos super bowl ads? animalsand babies ram krishnan/cmo, frito-lay "for 5 years i think we've finished as the number 1 spot. it's sense of humor. you've got to entertain. i think as a brand you've got to entertain the consumers. obviously kids and animals tend to do that." pepsi, on the other hand, has focused on celebrities in the past - from michael j. fox and cindy crawford in the 80's and 90's - to britney spears and even elton john in more recent years. (reporter question) "how do you all de

ram krishnan/cmo, frito-lay "for 5 years i think we've finished as the number 1 spot. it's sense of humor. you've got to entertain. i think as a brand you've got to entertain the consumers. obviously kids and animals tend to do that." pepsi, on the other hand, has focused on celebrities in the past - from michael j. fox and cindy crawford in the 80's and 90's - to britney spears and even elton john in more recent years. (reporter question) "how do you all decide if it's worth having a celebrity in the ad. some years there are celebrities front and center in a lot of the super bowl ads. other years maybe not so much. what's the calculation about that?" ram krishnan/cmo, frito-lay "we used to hire celebrities as spokesperson. no longer the case. now we want to understand what's their narrative and what's the value how we've traditionally used celebrities in the past." nikki: now we know what kind of ads work and didn't... coming up next jordan bree and i will pick out our favorite ads to show you! we'll be right back... you're watching local tonight love them or hate the

ram krishnan/cmo, frito-lay"we'll have 75 thousand displays in every one of our retailers across the country. two weeks leading up to the super bowl is the biggest purchase on snack and beverages. so for sure if you look watching?"ram krishnan/cmo, frito-lay"well especially with like a brand like doritos which is targeted to a 19 year-old consumer, we're always going to get creative, which is going to offend doritos super bowl ads? animalsa&and babiesa&ram krishnan/cmo, frito-lay"for 5 years i think we've finished as the number 1 spot. it's sense of humor. you've got to entertain. i think as a brand you've got to entertain the consumers. obviously kids and animals tend to do that." pepsi, on the other hand, has focused on celebrities in the past - from michael j. fox and cindy crawford in the 80's and 90's - to britney spears and even elton john in more recent years.(reporter question)"how do you all decide if it's worth having a celebrity in the ad. some years there are celebrities front test, test, test, test, test,

ram krishnan/cmo, frito-lay "for 5 years i think we've finished as the number 1 spot. it's sense of humor. you've got to entertain. i think as a brand you've got to entertain the consumers. obviously kids and animals tend to do that." pepsi, on the other hand, has focused on celebrities in the past - from michael j. fox and cindy crawford in the 80's and 90's - to britney spears and even elton john in more recent years. (reporter question) "how do you all decide if it's worth having a celebrity in the ad. some years there are celebrities front and center in a lot of the super bowl ads. other years maybe not so much. what's the calculation about that?" ram krishnan/cmo, they are usually the highlight of the night. this year's ads taking on a new tone- and once again, they may have just stolen the show. here's abc's clayton sandell. "let's face it? a lot of last year's super bowl commercials were downers. nats - boy: i couldn't grow up, because i died from an accident. the super bowl was more of a bummer bowl. but this year? nats - "puppy monkey baby. puppy monkey baby."

we represent kraft foods, frito lay, coca-cola, we went throughout the world representing major companies. that's how i met mr. harvey. >> you founded an investment group called harcal. >> yes. >> it's been an interesting journey. >> he moves people, i move products. i can take a lemon make lemonade he cass move people like nobody else in the world. we're going to test in georgia, we can't keep it on the shelf. it's flying off the shelf. what are your projected revenues for 2016? >> we look at doing 20 million in the easy bacon business. that's pretty big inthe bacon category. >> you're also launching the only latex plant in the u.s. called ameritech, correct? >> that's correct. in alabama 400 p pple got laid off work. we had a plant there. and it was sad that we was buying latex gloves from china and abroad, malaysia, nothing against those countries but we need to put our people back to work in the u.s. so i went to see the governor of the state of alabama and asked him what opportunities were for developing a business presence especially minority business presence. ianted to expand my r

you know the company frito-lay? >> yep. >> they said they're changing the taste of their potato chips, making them crispier, and making them taste more like potatoes. you know something i always wondered about? why don't they just make one humongous potato chip? you're gonna eat the whole bag anyway. [ laughter ] >> just put one big chip in there. what's the pretense for? you're just gonna have a couple. one big chip. [ laughter ] >> well, the olympics is coming-- what a blend. what a segue into that. olympics in barcelona. do you know one of the sponsors of the olympics this year is the mcdonald's company? and rightly so, because i think sometimes the difference between a good athlete and a great athlete is a nutritious diet of mcnuggets and fries. >> here's some show business news. starting-- i sound like "amos 'n' andy." here's some show business news. starting next year on cable tv will be a 24-hour, all game show channel. god, there's a dream come true. how many times have you woken at four in the morning and h

crew and frito lay. those companies initially wanted to be on an interstate, but chose lynchburg after learning about the region's other assets. lee cobb/former economic development director: "there were a lot more companies moving around in those days. it was before the real effects of nafta took place, driving manufacturers out of this country." so how much does an interstate matter in today's economy and what are lynchburg leaders doing to overcome their transportation challenges? we'll answer those questions and take a closer look at the issue in a special report called "off the map," tonight at 11 on wdbj7. new at six - find out what's brewing at virginia tech after a new brewhouse opens up allowing students to learn how to ferment and brew their own beer. "if it happened in this region or in the commonwealth we'd want somebody to help us" "over a 1000 cases of drinking water are being shipped over to flint, michigan to help with the water crisis. tonight we'll tell you how several helping" right on

during the 1980's and 90's, he helped attract two of the city's largest employers: j.crew and frito lay. luring those companies was not easy. cobb: "the tough part was getting them over that on an interstate." lynchburg is about an hour from the nearest interstate; a transportation obstacle that was nearly avoided. when the highway system was developed in the 1950's, planners conceived several different routes for interstate 64. one would have taken the highway from richmond into lynchburg following u-s route 60, but that plan never came to pass. instead, 64 was routed through charlottesville and staunton, leaving lynchburg with no interstate of its own. lynchburg has several highways that function like an interstate. routes 460 and 29 pass through the city as four lane freeways, but that doesn't mean much to companies outside the region who are looking for a red, white, and blue shield on the map. cobb: "i had any number of companies that would not even discuss this as a location, because we are not on an interstate." manufacturing companies employ "site selectors," who help them find

lynchburg as an economic development director. attract two of the city's largest employers: j.crew and frito lay. luring those companies was not easy. cobb: "the tough part was getting them over that barrier where they said they had to be on an interstate." lynchburg is about an hour from the nearest interstate; a transportation obstacle that was nearly avoided. when the highway system was developed in the 1950's, planners conceived several different routes for interstate 64. one would have taken the highway from richmond into lynchburg following u-s route 60, but that plan never came to pass. instead, 64 was routed through charlottesville and staunton, leaving lynchburg with no interstate of its own. lynchburg has several highways that function like an interstate. routes 460 and 29 pass through the city as four lane freeways, but that doesn't mean much to companies outside the region who are looking for a red, white, and blue shield on the map. cobb: "i had any number of companies that would not even discuss this as a location, because we are not on an manufacturing companies employ "site selec

we'll talk to the cmo of pepsi north america and frito lay.t ally bank, no branches equals great rates. it's a fact. kind of like grandkids equals free tech support. oh, look at you, so great to see you! none of this works. come on in. that's why i run on quickbooks. details. i use the payments app to accept credit cards... ...and everything autosyncs. those sales prove my sustainable designs are better for the environment and my bottom line. that's how i own it. that's why i switched from u-verse to xfinity. now i can download my dvr recordings and take them anywhere. ready or not, here i come! (whispers) now hide-and-seek time can also be catch-up-on-my-shows time. here i come! can't find you anywhere! don't settle for u-verse. x1 from xfinity will change the way you experience tv. >>> advertisers are gearing up for the super bowl this sunday. pepsico is sponsoring the halftime show. with us from their san francisco experience our chief marketing officer in mexico. and chief marketing officer. so good of you guys to be here. pepsi has done t

the cookoff contest with pepsi frito-lay and the culinary institute of america have a young chefs createper bowl snack paid cheryl casone is there and has that. reporter: we are here at the grub match. it is game day time, all about the food and the students. jodi, i want to start with you. to do kids have to use a pepsi product? >> they have to use as many as they could. reporter: did they impress you? >> i started serving as a mentor, but also to nudge them along to you that many of the pepsi ingredient from the pantry, a myriad of things available to them. mostly they didn't want to impress me. they just wanted to go to the super bowl. reporter: speaking at the super bowl come you go from coaching a super bowl team to judging super bowl food. what did you think you're getting into? >> it's pretty amazing go into the culinary institute and see began kid that come out. we always talk about passion and sports. they've got passion and food. they have the opportunity to be involved in a contest like this where judges years creativity. let's dig in. one, two, three. and just using my hands.

. ♪ >>> frito-lay is a fabulous business. i would love to own it. i eat frito's, cheetos. always drink coca cola with them. >> that was warren talking salty snacks and soda. bringing us back to some of your biggest investments. charlie made comments recently where he said coca cola is still a strong company but not like it used to be. >> well, coca cola continues to sell more drinks, wider portfolio than they used to have many years ago. more every year than the year before. but the growth rate in carbonated soft drinks 20 years ago was a lot greater than it is today. it's still -- it's still very strong. i mean, i think they sell like 1.9 billion eight-ounce servings of some drink every day. and a lot of that is coca cola. it's a very good business but the growth rate has slowed down considerably from where it was we'll say 20 years ago. >> we know that the company just recently announced that it is stepping up the restructuring of the north american operations, trying to push ahead the move to get out of coca cola bottlers. >> yeah. >> is that the right move? >> it's har