look at that. >> look how flat and dull and lifeless and frizzy it looks. and that's one time with shampoo, and now look at her after shot with cleansing with the wen sweet almont mint cleansing conditioner. just one time, it's absolutely incredible. look at the difference in the shine, the richness, her color. that's one time. one time with shampoo, and one time with the wen, and that big of a difference. ellen, first of all, you do need to know, she used to be bleach-blond, long, bleach-blond hair. >> really? >> yes, yes. >> i like the red. >> well, that's the first thing i asked her, "would you go red?" and immediately she said yes. now, what's the next question when you go from bleach-blond to red? color fadage. >> oh, yeah, definitely. >> does your color fade? >> no, it doesn't. >> doesn't fade. she's one of our models that we use all the time. keep her color on a regular basis, but her fade is just so minimal, and you know how reds fade like crazy. >> yes, they do. yes, they do. being one, i know. so, it's great for every hair type. >> every hair type