her hair was dry, it was frizzy, she was staticky. her color looks so much more rich, so much more vibrant. her hair came alive. and on the other end of the spectrum, we have aeris, whose hair was dry, coarse, unruly and really dehydrated. her hair is hydrated now. her color is more vibrant. her curls are more bouncy. they're more springy. her hair has come alive. so no matter what your hair type, no matter what your hair texture, no matter what your ethnic background, wen will also work for you. >> male announcer: rochelle aytes, from tv's "mistresses," has been using wen for 10 years, and with wen, her hair looks fantastic with any style she wants. >> the first time i tried this wen product, there was an immediate difference. i was able to comb straight through my hair, and it felt soft, it felt silky, and very smooth. over time, my hair has gotten so much stronger, it has gotten so much fuller, longer. if i want it curly, it gives me that shiny, defined curl, and if i want it straight, i can blow it out so easily, and it's just ful