i felt like i was watching frodo baggin. >> rose: what's his means to create a level playing field. >> the technical thing they figure out is what they need to do slow down high frequency traders' ability to get information from their exchange and to respond to it. so high frequency traders are doing every other stock exchange is putting their machine right next to the machines for this stock exchange machine. so they get fastest information out of the exchange and respond to it. so they know prices before you and i know prices. so the way he does it they call it the magic shoe box. they coil 60 kilometers of fiber optics inside of what looks like a shoe box. it looks like a big fishing reel inside of a shoe box. when a high frequency trader tries to trade instead of going right into the exchange it slows it down. the effect is to put them somewhere way out in long island. they effectively banished the high frequency traders some distance. and then what they had to do was create a really really fast route from their exchange to all the other exchanges. so they could, if a customer ord