. >> we enjoy being frug ral. >> reporter: watching her use coupons at the grocery store is like asking a computer hacker to crack the code. >> i'm going to get three loaves of bread for 3.$3.79. the bill is down to ten bucks. they estimate over $10,000 in savings every year. >> so i saved $51. >> she's just not saving on food bills. she saves on high-quality passion. >> i can imagine someone raised in an upper middle class family saying i'm not shopping in a thrift store. >> my values have changed every year. >> but she has school district rules about what she'll buy. >> what's this one? >> that's faded glory. that's walmart brand. >> now that her family's finances are turned around she says it was much an emotional makeover as a monetary one. >> we had to get on the same page financially, together. >> it really was more i think an emotional connection we had to make rather than a numbers connection. >> with all these savings, they said they not only got rid of their debt. they're putting money away for retirement. they enjoy helping other couples, facing financial ruin. which brings u