. >> when she clicked on that ad for ftd, ftd paid google. it's a revolutionary idea: advertising to an audience of one and one who's already looking for what you want to sell. the rates are so low--typically between 5¢ and 50 per click-- that almost anyone can afford to advertise, from the biggest company to the smallest mom-and-pop. eric schmidt, google's ceo, who brin and page hired in 2001 to be the resident grown-up, says that the pool of potential advertisers is almost limitless. >> and there's a lot of evidence that the companies of which google is a member are enabling a new kind of commerce between very small communities--people who can find each other--for whom the traditional advertising mechanisms, whether it's television advertising or radio, do not serve. >> the business world is just beginning to grasp the potential. >> and google should be careful, because there are some other companies that have it in their sights, such as microsoft. >> and that's a big deal when microsoft comes after you. >> it is, indeed. >> bill gates has

and you are up at the southern end ftd rocky mountains and there is this scarp of rock that rises up probably about a thousand feet out of a valley floor and right at the tip of this scarp there are two twin towers of rock. if you get to a certain place on top of this very narrow butte, you can see between these twin towers and there happens to be a great house built between these two towers and every 18.6 years when the moon goes into its northernmost point on the horizon, it rises between those two towers. i was there at the beginning of the last 18.6 year cycle and we stood up there, probably 20 of us, researchers, forest service people, all gathered at the same spot with cameras and huddled -- it was late december at 8,000 feet and we were all watching this gap. and somebody had done very intricate work to figure out exactly where you need to stand to see the light at exactly the right time. and as we were all gathered up there, i remember this older archeo-astronomer said it's too bad this isn't celebrated any more. this is such a momentous occasion, the moon finally coming up b

and you are up at the southern end ftd rocky mountains and there is this scarp of rock that rises up probably about a thousand feet out of a valley floor and right at the tip of this scarp there are two twin towers of rock. if you get to a certain place on top of this very narrow butte, you can see between these twin towers and there happens to be a great house built between these two towers and every 18.6 years when the moon goes into its northernmost point on the horizon, it rises between those two towers. i was there at the beginning of the last 18.6 year cycle and we stood up there, probably 20 of us, researchers, forest service people, all gathered at the

they are a part of that prevention team that really tries to make sure that they understand the needs ftd individual and then work closely with any family members. as i mentioned earlier, dph is a part of this, all members that have been involved in this have been given the opportunity to engage in health services through dph the da works with the victims that need any type of victim services specifically whether they want to relocate or they need any type of assistance in general. then the crn works with the individuals impacted by street violence. they really try to target now deliberately anyone that is part of a homicide that might be gang involved or if there's further retaliation. now they are at the table really dialogues with sfpd, dph and all the cbo's to figure out how they can de-escalate the violence. in terms of exchanging information, of course in a confidential way, but there's definitely a more structured way to share information. i want to pause real quick and emfa zultz for the family piece, i would say that family, really really focusing on families as part of our treat

they are a part of that prevention team that really tries to make sure that they understand the needs ftd individual and then work closely with any family members. as i mentioned earlier, dph is a part of this, all members that have been involved in this have been given the opportunity to engage in health services through dph the da works with the victims that need any type of victim services specifically whether they want to relocate or they need any type of assistance in general. then the crn works with the individuals impacted by street violence. they really try to target now deliberately anyone that is part of a homicide that might be gan

as ftd says the crackdown in that district because of a stream of violence.san francisco is preparing to become the first u.s. city to provide cover the cost of a sex reassignment surgery for an insured transgendered residents. the plan was approved by the cities of commission. officials said the new tranche tender health initiative will be in effect late next year. >> new for you firefighters control a major house fire in moderate heights. the call came in and around 6:30 p.m. yesterday. when firefighters arrived they found a home engulfed in flames. hoses had to be relayed from fire hydrants as far as three blocks away to put the fire out. because of the blaze it will take some time to determine. a lot of construction materials were near the house when the fire erupted. no reports of injuries. a fund raiser dinner is set in san wrong to support the family of the fallen officer. all proceeds will go to the officer's family the dinner was organized by the contra costa county peace officers alliance. the officer was shot in the head on september 4th during a t