onn the most powerful indusustry tht eveer existed on the face of the e earth, thehe fossil fufuel indusustry. they've chosen to fight back using hundreds of millions of dollars, for example, in the u.s. to fund what, without exaggeration, is the greatest disinformation campaigign ever run. in fact, there was a memo that was publisd in 2002--actually, it was leaked. it w was a leaked mo from a republican pollster named frank luntz. and he was advising his clients, essentially fossil fuel interests, that back in 2002, there was this closing window. the public was now becoming convivinced by the scientific community that human caused climate change is real. andd if they were to bomee convinced about this, they would demand policy actions be implemented, actioion be taken. but what l luntz said was s that there's still a window of opportunity left, according to his polling, according to the focus groups that he had done, to confuse the public, to cloud their understanding of the issue, to try to make it seem as if the science is s stil fiercely contested. and what he said was as long as the publ