>> at fundex, leadership changes over time. sometimes growth strategies lead and value strategies and sometimes it pays to invest overseas and sometimes domestically. in the etf, you're not only getting diversified to any market you want to get but o change your strategy by changing one symbol. not your whole portfolio. >> you'll give us three picks here. are these picks y're comfortable holding or etfs, you can trade in and out of during the day. i assume that's not what you're advocating? >> absolutely not. we started as a company investing primarily in mutual funds. and we use etfs as any other mutual fund. these are really designed even though you can trade as often as you want. usually you do so at your own per i for us we want more -- >> let's get to your picks here. we're going to begin with one about as familiar as they come. it is an etf, dow jones industrial dia is the ticker symbol. why start there? >> main reason i think, right now if nothing else, you shouldn't be fighting this market. you've got to embrace it in s

>> our bull is david he's still bullish on this market and the wet blanket is jason brown from fundexy who says it's time to take money off the table with a smile on his face jason, good to see you how long have you felt that way? is this a new development for you or not >> definitely a new development. most of my clients are individual investors trying to fund retire thes aerements and o temper their sell in an environment where it's negative, if i asked how happy they would be with the results to date, most would be thrilled. >> right. >> to not take some action to rebalance and get more conservative at this point means in the next downtown we don't have the ability to take advantage of new opportunities and with markets at high evaluations and optimism as high as it is, it's -- >> david, would you give people different advice here then >> kelly, if it's a retail investor individual or an institution, the clear message is still in total portfolio construction, untilted offense which means a healthy allocation to stocks. if i'm lighting up anywhere, it might be high yield bonds or bi