i'm going to ask rob to fwalk this. he's the mover and driver on this. he's doing activity around the country talking about this. >> thank you. i would say this is an example of incorporating lessons learned. if you recall back to november 2007 and our ever so popular oil spill, one of the things that -- that we recognized that we could have done better is monitoring what happened at that point on the blogs. that was before twitter was really as big as it was. i can't imagine how that has -- had been had the twitter been what it is now. one thing we took away from that the coast guard level and local level was the ability to watch what happens on the internet and to intercan't act on that and participate in that conversation and so we don't lose control of the message. that launched into basically a year of studying what is this thing called social media and how do we utilize it to our advantage and -- to reach a big portion of the population that really relies on that medium if their information. and since then we have launched a twitter stream and we h