. >> ga leet was going to do it no matter what. it was convincing her that i was the person she wanted to partner with. >> celebrity gets excited, they'll put their name on something, do a lot of press and then they're out. we had heart to hearts and i said you have to be committed. >> they got a natural food gu are you on board and they launched foodstirs in 2015. they started with a baking kit subscription service they sold online. sara's celebrity sta stus meant there was more to prove. >> buffy bakes let oops see her come in but no intention of taking us seriously. >> that's where her acting career helped her per ser veer. >> an actor is rejected so many times. you're gg on audition after audition. we know it takes one yes for all those noes. i think that aspect of it was helpful in terms of launch. sometimes things have to be shaken up. you have to say because the book has been done this way, we're rule breakers. i say i started on a network, "buffy the vampire slayer" was a mid season replacement on a network no one knew abou