joining us is duck duck go founder and ceo gabriel weinberg.doesn't collect or share users' personal information. you guys are going against all the conventions of how this is supposed to be done, right? you're not collecting information. you're based in pennsylvania. right? i mean come on. but first of all, okay, if you're not collecting user information, how are you going to make money? how are you going to become a big brand that people can trust long-term? >> already we're doing about three billion search as year, we're pretty mainstream. but it's a myth that you need to track people to make money in search. we make money with keyword advertising, type in car and you get a car ad. it's that straightforward. google tracks you on all these other sites because they run huge advertising networks and gmail and photos, they need the search engine data it track you. that's why ads follow you around the internet. you've probably seen that. >> in the program mattek era, isn't more granular data even more important? are you seeing your revenue contin