we're working very closely with the gaelic players association in developing positive player welfare schemes and pay for play is not an issue. >>reporter: but winning sponsorship can be. >>innes: you cannot make a career out of an amateur sport - there's just no money in it for us. if there were then obviously we'd be very, very happy >>reporter: scottish hydro-electric recently signed a second three-year contract with shinty's governing body as its main sponsor for an undisclosed sum - but every player on this pitch needs to holddown a day job in order to survive. >>former shinty international captain gary innes has an instrumental part to play in promoting his beloved sport. an image of him playing shinty was used by scottishp rug on a recent album cover - and he features playing the accordion on runrig's shinty tribute song 'clash of theash' - a reference to the type of wood used to fashion the shinty stick. >>despite its ancient roots in the scottish highlands shinty is a sport undergoing change. >>innes: that's with great respect to the camanachd association putting money back i

. >> my character does not know they speak gaelic. it is a whole different world. tavis: you also produce the film. >> we tried to help get the thing made. it is a small film. often when you have movies like this you have to do whatever you can to champion it to get it going. tavis: of talk more about the producing in just a second. one looks at your career to directory -- trajectory. the have not all been blockbusters. you have put your name and heart behind a lot of small projects. why and how did you choose to make those decisions? >> it is usually just whatever hits me. when i read a script and i am laughing from the first page and i cannot anticipate what is going to happen next, i am a long for the ride. i feel like an audience member. hopefully an audience will have a similar experience. then i have to go down the other checklist of where, when, how long, who is in bed? all that stuff. there are more positives and negatives, i say yes. tavis: why work so hard where producing and storing is concerned? it seems the easiest thing to do would do -- to do the big