. >> we can continue that with gaetane. it's not a missing minority children. children in general. some get a lot of attention. >> some do get a lot of attention. when we talk about missing kids, we are talking about 40,000 kids a year go missing. that is a sizeable number that most people don't realize exists and there is disparity amongst different areas, whether it is, like marc said, age but race plays a factor. >> is it getting any better at all? >> it does not seem to be getting better but the attention to the cause seems to be picking up somewhat. >> marc, also this one to you, what is behind intense media attention when a child or person has that attention? is it the work of the family? is it luck? >> i believe that -- a missing child needs a family member to be out there advocating on their behalf. there is nobody that can do this as well as a family member. so you basically have to get over your shyness, you have to get over any issues you may have with media and start working with them as much as you possibly can. if you can do that, and particularly