good 0mens, based on the book by neil gaiman, is one of amazon prime‘s biggest ever productions and itre for quite some time. co—produced by bbc studios, the series is an example of how a few american web giants are transforming global television. as if armageddon were a cinematographic show you wish to sell in as many countries as possible. how has amazon's entry to the uk market changed things for a uk director like you? in simple terms, there's more money to make things on a bigger scale. good 0mens being made as a six and a half hour comedy with a standard uk budget, we couldn't get it moving. we've now got the resources to make a world that is credible to the audience and that engages with the story completely and isn't just a pared—down adaptation. of course it's notjust amazon. there is a creative boom going on in britain driven by svod, or subscription video on demand. christ's sake! take the photo. over the past ten years there's been an exponential growth in the value of the film and tv industry in the uk. and its growth has significantly outpaced that of the uk economy. tv t