years there's been a rise of self-approval and narcissism so one study that illustrate this is, gallup organization in 1950 asked high school seniors idea yoa very importantern? " in 195012% said yes. they asked that qstion again 2005 and it wasn't 12% it was 80%. so you see a different sense of who you are. a sense of, yeah, i'm really important. i'm the center of my rld. so there's been an expansion of ego and narcissism where a country if "time" magazine asked americans are you in the top 1% of earners a 19% of americans are in the top 1% of earners, we're impressed with oursees. and especially men, by the way. men drown at ice the rate as women because men have more confidence... >> rose: self-assessment. >> they think they can swim afr drinking. so this expansion of self leads to problems. one spending because if you think you're a very impressive person you want to spend on yourself as debets your station. so consumption over the 20th censure i have very flat and then it takes off in 1970. personal debt is 43% of g.d.p., shoots up to 133%. compensation, executive compensation. through the 20t