we use the same measures and they're very reliable for example i can show you a graph the gallup world paulist studied ninety seven of the same countries as we have studied and if he's a per their rankings unless that is where you are those are almost identical it's a reliable thing these these are measures that other organizations using similar measures get similar results i think it's been something real it's something we're not accustomed to measuring. it's a very complicated think what goes into happiness is a lot of different things different people value different things i would say having a happy family and. being in love with somebody who loves you is probably the biggest single thing i would recommend but you know money is something you can you can set out to be sure of getting so that's a goal many people have ok you were the one that introduced the term post man materialism right so that can we if we put it simple make it simple a post materialistic society is a society that would not ever never ever compromise freedom democracy to material values is that right that's a little extre