david slew galoth alec has gone into rope a dope mode backs off from all noneconomic issues meaning it is giving up the fight on new voter id and stand your ground laws. this after the opposition successfully urged coca-cola and others to cut ties with alec. the executive director said his group was, and i quote: but it is too little too late. 32 states already after alec-backed voter id laws on the state. joining me now is shelton, senior vice president for policy and advocacy and the naacp. thanks for your time tonight. >> it's great to with be with you. >> first how did you do it? you took an organization that is behind so much legislation and got companies to say enough and then the organization backed down. what made this work? >> in many ways educating the public on what they were doing behind closed doors. most people hadn't heard of alec until we began to raise the pro file and how it affects people directly. it was all about education, shining the bright light and making people see or helping people see the correction between their daily lives how that has changed and how alec