there's marketing also running the gamet of getting posters in bookstore windows, publishing online sweep staix, fun give aways, anything you can think of to bring your book to someone's intention. think back to the pencil that dick simon attached to the first crossword puzzle. how many books will you sell? i think this is the crucial question everybody should ask because all your financial decisions are going to be based on this premise. do i want to sell my ten books to ten friends, or do i want to sell a book to a million people? at what point do you consider your book a success in it's important to have points of success along the way so you are not miserable. anyway, i can tell you that from experience. at what point you need to look at the rankings, reviews, excess the market, and educate what's happening, and that's a realistic expectation of the book based on your categories, based on who you identified as your readership. there's a lot of work to be done, and the nature of the work and cost of it relates directly to the number of books you're going to sell. if you hire peopled to