with gangham style i heared macarena and informer combined. said, wait a second, people will do this dance and go crazy and kids who don't know how to speak korean are going to try and learn. no clue what they are saying. when i saw it, i instantly knew what it was. i called scott manson who sent it to me. i said find this guy. 60,000 views, it is going to be a huge hit. >> you found him at 60,000 views? >> yes, 66,000 views. >> now over 2 billion. >> over 2 billion. everyone said the same thing. there is no way you will be able to make this record work. it's a korean pop song with a heavy-set korean guy dancing all over the place. >> what happened when you saw the video of justin bieber? >> i saw a 12-year-old kid who had i think eight videos at the time. he was singing at a contest at a church. i was consulting for a different artist and i was watching youtube videos of that artist and telling them what i thought of it. they were singing aretha franklin "respect." in related videos, there was a kid in the distance and it was a little tiny th