i try to keep the skepticism of the gantos. i try to help present the giant and the understand the process. most of all, i want to show you it is not reckless and those who say it is, they don't understand the process. it all increases the odds while minimizing the risks of single stock ownership. here's the bottom line. my mom was no genius in stocks but she did have an interest. my dad was a genius and i'd off on me. stay with cramer. this is lulu, our newest dog. mom didn't want another dog. she said it's too much work. lulu's hair just floats. uhh help me! (doorbell) mom, check this out. wow. swiffer sweeper, and dusters. this is what i'm talking about. look at that. sticks to this better than it sticks to lulu. that's your hair lulu! mom, can we have another dog? (laughing) trap and lock up to 4x more dirt, ?when you've got...? ?...nausea, heartburn, indigestion, upset stomach, diarrhea!? ?nausea, heartburn, indigestion, upset stomach, diarrhea!? here's pepto bismol! >>> we're talking tonight about the notion of individual

gantos. anybody remember gantos? it was a woman's apparel stock. it was heavily promoted. i tried to get my father to buy stock in the chain but he would hear nothing of it. i asked him why. we had the best analysts on the street. he said, because no one goes there. it's impossible. it's highly rated. my father said, all right. then let's take a trip to franklin mills, a giant outlet mall outside o called on merchants to see if they needed any of his boxes and bags. there was a gantos in one of the many mall stores. here's what we're going to do. we had to camp out in front of gantos and make a judgment our self whether anybody goes in and goes out and buys anything. we sat there for hours and hours talking and watching and only about a dozen people went in until the whole thing went to zero. another lesson learned. wall street research can be very wrong. gantos made me skeptical. i never forgot that exercise. this show can bolster the process. i infuse the show with all the lessons. i try to imagine my mother being a caller. i try to keep the skepticism of the gantos. i t