ganz: "yes, we can.", you betcha. >> bill moyers: is that right? >> marshall ganz: well, "sÍ se puede" came in arizona, 1972 arizona had a governor jack williams that passed a law that denied farm workers the right to organize, boycott. it was a terrible law. and so we had to figure out were we going to challenge it or not. so we all went to arizona to challenge it. we got there. and went out talking to people. and dolores huerta actually came back. we were meeting in a hotel/motel room. she said, "i've been talking to all these everywhere. and everywhere i go, people say, 'no se puede,' 'no se puede.'" she goes, "ah, you can't do it. you can't do it, you know? it's just too -- you know? and we got to, we got to answer that. we got to say, 'sÍ, se puede.'" and so that became the slogan in that campaign was "sÍ se puede." yes, it can be done. and that then became a farm worker movement slogan. "sÍ se puede." so in new hampshire, when obama lost that night, and there was a lot of that talk going on around.